Our brand
Art · Beauty · Joy
KIKO Milano is a brand built for self-expression.
We capture global trends and infuse them with our own distinctive style drawn from our Italian perspective before sharing them with our audience across the world. We encourage people to embrace the things that make them unique and use our products to feel joyful and confident, experimenting with colour, texture and technique to bring their own individuality to life. Our products are all designed in Milano, with 99% of products produced in Europe to the highest quality standards. This consistent pursuit of excellence paired with a wide range of 1,200 products in a vast array of shades makes us the Italy’s leading beauty brand, with a prestigious reputation across Europe.
Our mission
We believe in the power of art, colour and craft to transform our customers’ daily lives.
We are committed to delivering the Italian Art of Beauty to people across the globe by creating, designing, and innovating high-quality beauty products that will help them express their personality. This commitment extends to the sales experience through the expertise and passion of our highly trained Beauty Advisors, who provide a personalised service that will relate to each customer’s own needs.
KIKO is colour
We bring the largest colour assortment in the world of beauty to the lives of our customersencouraging them to experiment with products and shades that ignite creativity, confidence and self expression. To ensure we continuously push boundaries and stay inspired, we partner with global icons in fashion and the arts, sharing inspiration and offering our own Italian touch to their collaborations.
KIKO Cares about quality
At KIKO, your health and wellbeing is our utmost priority. We ensure that all our products are crafted with the highest standards of quality and safety, leaving no room for compromise. This means these 3 following things:
We use only safe ingredients, rigorously avoiding any questionable or suspect raw materials. We avoid dubious substances such as preservatives, cyclic silicones, sulphates, parabens, microbeads, GMOs, potentially carcinogenic ingredients and endocrine disruptors, among others.
We subject our products to rigorous clinical testing, (Exceeding 20,000 as for 2022).
We incorporate ingredients in the appropriate percentages to ensure optimal efficacy, thereby guaranteeing their capacity to nourish, perform, and deliver positive benefits to your skin.
KIKO CARES, to discover our sustainability journey click here