Fabio Lo Prato

Fabio Lo Prato has more than twenty years of experience in the management of consumer, beauty, luxury and professional product markets, with a particular focus in the areas of digital, marketing and Finance & Sales, with a multi-channel approach in terms of Customer Experience & Journey. After marketing experience at Bosch and Gillette, Fabio joined the L'Oréal group, working at Lancôme from 1995 to 2002 in Italy and France, first as Sales Director Italy and then as Marketing Director France, where he contributed to developing a new mentality and a ‘consumer orientated’ approach to business. From 2002 to 2016 at L'Oréal, in the Luxe and Professional divisions he was in charge of portfolio management with roles with increasing responsibility, first as L'Oréal Luxe Sales Director and then as L'Oréal Professionnel General Manager. In 2016, Fabio took on the role of Managing Director of the perfumery beauty store group Naïma, contributing directly to the creation of the brand through the conception and implementation of an innovative Omnichannel business model, with responsibilities in the strategic, operational and cost management development of the group. Fabio Lo Prato joined KIKO in June 2022 with the role of Country Director Italy & Global Franchising Director, with the objective of leading an extensive global expansion programme through the Franchising channel and strengthening the Italian team with the aim of accelerating growth in the world's first country for KIKO Milano